About Us

Meet Us

This is grassroots producer leadership.

You may already know some of us...

If not, you can bet we have things in common – the 3 a.m. vet call, the never-ending balance sheet balancing act, the fulfillment that comes from nurturing animals, land and people.

PDPW's nine-member board of directors is elected by dairy producer members. Each director can serve two three-year terms.

From the President

Mitch Breunig

Board of Directors:

Mitch Breunig, President
Mystic Valley Dairy LLC, Sauk City, Wis.

Ph: 608.643.6818
Email: mysticvalley@wildblue.net

Mitch Breunig of Sauk City, Wis., owns and manages Mystic Valley Dairy LLC which milks 430 registered Holsteins and has 450 young stock. A graduate of the University of Wisconsin-Madison with a degree in Dairy Science, Mitch worked for Land 'O Lakes as a livestock production specialist before returning to the family farm. Mitch oversees the genetic work at Mystic Valley, which is known for producing superior genetics to the dairy industry throughout the world.


Marty Hallock, Vice President
Mar-Bec Dairy, Mondovi, Wis.

Ph: 715.495.2812
Email: marbec@nelson-tel.net

Marty Hallock of Mondovi, Wis., is a first generation dairy producer. Starting with 40 cows in 1990, MarBec today has 800 cows, 700 heifers and 150 heifers raised off farm. A graduate of UW-River Falls, Marty works 1100 acres owned and rented, which supplies the corn and alfalfa for the dairy. Marty and his wife Becky have two sons, Jonathon and Josh.


Kay Zwald, Secretary
Bomaz Farms, Hammond, Wis.

Ph: 715.796.5510
Email: rfkz@centurytel.net

Kay Zwald and her husband Bob own and operate Bomaz Farms, Hammond, Wis. Bomaz Farms milks 600 registered Holsteins, raise its own young stock including bulls from the top 5% of the herd and has an extensive embryo program in place. The dairy also raises its own haylage, corn silage and corn on about 1,200 acres of cropland. Kay has been an integral part of a dairy promotion program in her county for many years and currently is a representative on the Wisconsin Milk Marketing Board.


Charlie Crave, Treasurer
Crave Brothers Farm, LLC, Waterloo, Wis.

Ph: 920.478.3812
Email: Charles@cravecheese.com

Charlie and his brothers Tom and Mark own and operate Crave Brothers LLC, a Waterloo, Wis., dairy with 1,000 milking cows. Another brother, George, operates a cheese factory that produces specialty cheese. Crave Brothers LLC raise crops as well as its own heifers. Charlie has served as a 4-H club leader on the local, state and national levels for 30 years and is known for his insightful presentations related to dairying. He currently serves as a stakeholder for the USDA Dairy Forage Research Center and on the Waterloo Chamber of Commerce board of directors.


Jeremy Natzke
Wayside Dairy LLC, Greenleaf, Wis.

Ph: 920.371.1968
Email: jknatzke@yahoo.com

Jeremy was raised on the family dairy—which was established in 1863—and has been the herdsman at Wayside Dairy since late 2004. The dairy is now a partnership among his dad Dan, his cousin Paul and himself. The dairy milks 1,750 cows, raises 1,450 heifers and crops 2,700 acres of corn, alfalfa and wheat. In 1998, he won the James W. Crowley State 4-H Dairy Leadership Award, and in 2009 was chosen as a Land ‘O Lakes Young Farmer, participating in the National Milk Producers Federation meetings in Grapevine, Texas.


Brian Forrest
Maple Ridge Dairy Business LLC., Stratford, Wis.

Ph: 715.650.0267
Email: bforrest70@gmail.com

Brian Forrest of Stratford, Wis., began working on the family's 60-cow dairy after graduating from UW River Falls. He took ownership of the farm in 2002, growing the dairy to 140 cows and adding two full-time employees. In January 2012, the dairy entered into a partnership with Maple Ridge Dairy and now has 1,300 cows and 25 full-time and six part-time employees, with Brian managing the dairy operations and a majority of the employee administrative duties.


Linda White
Kinnamon Ridge Dairy LLC, Reedsburg, Wis.

Ph: 608.985.6006
Email: kinnamonridgedairy@live.com

Linda and her husband, Jerry, own and operate Kinnamon Ridge Dairy, their fourth-generation farm. They have grown from 50 cows to 14 employees and 650 milking, and they credit excellent employees for their success. Linda and Jerry are implementing a plan for transferring management duties to their sons, Ryan and Nathan. Their daughter, Kelly, is a nurse. They have three grandchildren. Linda has a BS in Organizational Management, chairs the Sauk County Board of Adjustment and has represented agricultural interests on many town and county committees.


Jay Heeg
Heeg Brothers Dairy LLC, Colby, Wis.

Ph: 715.507.0030
Email: jcheeg@yahoo.com

Jay Heeg owns and operates Heeg Brothers Dairy LLC along with his brothers Mark and Gary. The Colby, Wis., dairy has 990 Holstein cows, raises all of its heifers, crops 2,500 acres of corn and alfalfa and employs 20 fulltime workers. Jay is the dairy manager and human resource manager. A graduate of UW-River Falls with a Bachelor of Science degree in broad area agriculture and a minor in animal science, Jay worked for Babson Brothers Company, the parent company of Surge milking equipment before returning to the farm in 1999. Jay and his wife Cheryl have two young children.


Dan Scheider
Scheidairy Farms, Inc., Freeport, Ill.

Ph: 815.821.4012
Email: dnscheider@gmail.com

Dan Scheider is a fifth-generation farmer who dairies in partnership with his parents, Doug and Trish Scheider. The Freeport, Ill., family farm has 650 milk cows and crops 1,100 acres of corn and alfalfa. Before returning to farming, Dan spent three years in agricultural and business banking in North Central Wisconsin. In addition to having served on the community college strategic planning task force, he serves on the Stephenson County Board of Health, the County Farm Bureau Board and on the Missions Endowment Fund Committee at his church. He and his wife Sarah have two young children.


Eric Cooley

Ph: (608) 235-5259
Email: etcooley@wisc.edu

As co-director of the UW Discovery Farms Program, Eric Cooley coordinates and implements water quality research, collects and disseminates data, and develops educational materials based on Discovery Farms' research. His work focuses on natural resource issues in eastern Wisconsin with an emphasis on surface water runoff and tile drainage. Eric spent his childhood working on farms and helping his veterinarian father with farm calls in northeastern Wisconsin, which fostered both his passion for agriculture and his understanding of the region's water quality challenges. He received both his MS in Soil Physics and BS in Soil and Water Conservation from UW-Madison after completing his AS in Nuclear Engineering from Thomas Edison State College. Eric has served a 6-year enlistment in the U.S. Navy as a nuclear reactor operator and water chemist.


Steve Schwoerer
Badgerland Financial, Fond du Lac, Wis.

Ph: 920.923.7228 x2125
Email: steve.schwoerer@badgerlandfinancial.com

Steve Schwoerer is a Dairy Specialist with Badgerland Financial out of the Fond du Lac, WI office. He has been with Badgerland Financial for 28 years and is the Account Officer for their large dairy portfolio in 8 counties surrounding Fond du Lac. He works with farmers to meet their financial needs. Steve grew up on a 70-cow dairy farm in southwest Manitowoc County and feels very fortunate to stay connected with the dairy industry in his profession. Steve and his wife, Ginny, reside near Valders, Wis. in Manitowoc County. They have one son, Trevor-26, and two daughters, Shawnae-23 and Michiela-17. Steve is a graduate of UW-Whitewater.


Chad Staudinger

Ph: (608) 220-9249
Email: cstaudinger@dairylandseed.com

Chad serves as Forage Product Manager for Dairyland Seed. Chad initially joined the company in 2004 as a District Sales Manager in Wisconsin. In his current position, Chad works to develop and maintain existing on-farm strip trial product testing programs to gain knowledge of forage product performance in various environments. In addition, he also coordinates with the National Sales Leader, the Alfalfa Strategy Leader, Marketing, the Corn Product Development Agronomist and Alfalfa Research to design and implement a strategy that stimulates interest in and purchases all of Dairyland's forage products. Chad holds a B.S. degree from the department of Dairy Science at the University of Wisconsin-Madison, where he specialized in dairy nutrition.


Dr. Richard L. Wallace
Zoetis, McFarland, Wis.

Ph: 217.649.3177
Email: Richard.L.Wallace@Zoetis.com

Dr. Wallace is a Cattle Technical Service veterinarian focused on Dairy at Zoetis (formerly Pfizer Animal Health). A graduate of The Ohio State University, Dr. Wallace has worked in the industry as a veterinarian, faculty member and dairy farm manager for the Dairy Cattle Research Unit at the University of Illinois. Dr. Wallace continues to be the lead instructor for two University of Illinois online continuing education courses. He is a past president of the American Association of Bovine Practitioners and the American Association of Extension Veterinarians, and has also been involved with the Board of the National Mastitis Council and numerous NMC committees. Dick, and his wife Carrie, married in 1981 and have three children: Sarah, Katherine and Ben.

How We Work

This is how producers lead.

Committees established by the board work on an ad hoc basis to advise the board of important issues and establish educational programs that are of interest to their business.

Public Policy

Places producers at the table to discuss emerging issues with public policymakers, and provide input from a producer's perspective.

Managers Academy for Dairy Professionals™

PDPW's annual national training event for dairy executives. Producers plan the academy and bring the best, high-level trainers and tours to attendees.

Business Conference

With producer input, this event has grown from a small conference in 1993 to the dairy industry's premier educational event. Producer involvement in planning from start-to-finish helps us keep our relevant edge.

Industry Action

What Matters™ - What Matters™ is dairy farmers and veterinarians working together to ensure safe meat and milk. PDPW partners with the Wisconsin Veterinary Medical Association to lead the industry to more effective solutions beyond increased regulation.

National Dairy Animal Well-Being Initiative – PDPW is putting dairy producers at the table where issues of animal care are concerned. We've been leading on this issue for the past decade, when our members led the National Dairy Animal Well-Being Initiative, which created the principles and guidelines that have become the standard for dairy animal care and well-being.

Producer Meetings

It's what makes PDPW unique – meetings planned by dairy producers for dairy producers. When we say we're "grassroots," this is what we mean. Your program ideas matter and are considered by this committee.


This is what happens when we work together.

  • 1992

    PDPW founded with a handful of dairy producers and 20 bucks.

  • 1993

    "We need to find the best resources" leads to the first Business Conference for dairy producers and allied industry.

  • 1996

    PDPW forms an education committee for youth programming, such as the PDPW Mentor Program.

  • 1997

    PDPW forms Public Policy ad hoc committee and increases communication between dairy producers and state agencies responsible for rulemaking.

  • 1998

    Develops first annual conference focused on environmental issues.

  • 1999

    Begins regular meetings with Deans of in the University of Wisconsin system and other educational institutions to discuss issues critical to dairy sustainability.

  • 2000

    PDPW Board of Directors issues first white paper on the state of the WI dairy industry.

  • 2001

    PDPW Board of Directors hires first staff member, Executive Director.

  • 2002

    Professional Dairy Producers Foundation established for the benefit of the entire dairy industry.

  • 2003

    Develops first Managers Academy to provide executive level training for dairy producers and industry.

  • 2004

    PDPW expands educational programming by 40 percent, per the request of its membership.

    Together with the Wisconsin Towns Association and the Wisconsin Counties Association, PDPW establishes the Agriculture-Community Engagement (ACE) program.

  • 2005

    PDPW leadership identifies the need to define dairy well-being practices and leads the National Dairy Animal Well-being Initiative.

  • 2012

    PDPW proactively forms working partnership with WVMA and leads the What Matters Initiative to ensure safe milk and meat.

  • 2013

    Membership includes 1,600 farm entities, located in 18 states throughout the nation.

Contact Us

This is just one way we can start a conversation.

Connect With Us 800.947.7379

For calls originating outside of the U.S. - dial 920.386.9430

Professional Dairy Producers®
820 North Main Street, Suite D
Juneau, WI 53039

Contact: mail@pdpw.org

Our Location: View Map

* indicates a required field