2018 PDPW Business Conference

News and Media

Join the Conversation at PDPW Food & Policy Summit

November 26, 2017
 
FOR IMMEDIATE RELEASE
Contact: Shelly Mayer
800-947-7379
mail@pdpw.org
 
Full Media Package is available (i.e. flyer, press release, photos, etc.)

Review Flyer: Training Flyer
Review Press Release: Training Press Release
Photos/Logos: Training Photos/Logos
 
How Are Fear-Based Marketing Claims Impacting Consumer Decisions and your Dairy Farm?
PDPW Food & Policy Summit, Dec. 6-7, Madison, Wis.
 
DAIRY NEWS –The rise of social media and new technologies are giving activists with fear-based claims a broader reach than ever before. From GMOs and antibiotics to emerging technologies like gene editing, understanding the issues that are influencing consumers’ food-buying decisions is critical to protecting and sustaining your dairy business now and for generations to come. 
 
The 2017 PDPW Food & Policy Summit, presented by Professional Dairy Producers® (PDPW), will bring together a full slate of leading scientists, policy experts, and other industry specialists to provide an inside look on the issues, technologies and debate that surrounds our industry.  Innovative dairy farm owners, industry CEOs, food system executives and key decision makers and thought leaders from across the food value chain will join in the discussions to learn how to engage consumers in a credible, transparent way.
 
The Food & Policy Summit will provide important insights in the perceptions that consumers have of modern farming, the science behind key issues, and how to be more credible and transparent in telling the farmer’s story. 
 
The two-day collaborative event held at the Sheraton Hotel, Madison, Wis., and will run from 1:00 to 7:15 p.m. on Wed., Dec. 6, and from 9:30 a.m. to 3:15 p.m. on Thu., Dec. 7, and is open for one-day or two-day registration.
 
Day 1, Wed., Dec. 6 will focus on today’s social and policy environment, including how economic, media and clean food trends are influencing modern consumers.  Highlights include:
  • Understand efforts to build demand in Wisconsin and around the globe, as well as how trade agreements, economic and political trends impact dairy markets in presentations from Wisconsin Milk Marketing Board CEO Chad Vincent and U.S. Dairy Export Council CEO Matt McKnight;
  • A review of recent consumer research by the Center for Food Integrity that digs into the most influential audiences, their attitudes and the reasons behind their food-buying decisions, presented by Charlie Arnot, CEO of the Center for Food Integrity.
  • Learn how television, radio and newspaper media look at potential news stories, including how reporters and editors determine what resources are valuable and credible.The panel discussion of non-ag media will include television and radio personality Katrina Cravy; and former manager of the Associated press, Michelle Johnson
  • The evening session will include a reception featuring Wisconsin cheese and beverages, then a viewing of the new “Food Evolution” documentary film.Food Evolution is narrated by Neil deGrasse Tyson and delves into the science behind genetic engineering and challenges of feeding a growing world population.Co-star Dr. Allison Van Eenennaam will participate in the discussion about technology, our farms, and the future of agriculture.
 
Day 2, Thu., Dec. 7, world-class scientists will lead attendees through the data and research behind several of the hottest topics in dairy and livestock production today:
  • Dr. Allison Van Eenennamm, Cooperative Extension Specialist in Animal Genomics and Biotechnology at the University of California-Davis, will review science behind genetic editing and results of research to develop polled Holstein dairy cows.
  • Take a scientific view the global demand for dairy and its impact on the planet, including false claims about emissions in a high impact presentation by Dr. Frank Mitloehner, Professor and Air Quality Specialist in Cooperative Extension at the University of California-Davis.
  • Dr. Randy Singer, Professor of Epidemiology at the University of Minnesota, will lead a deep dive into the science behind antibiotic use, management and residue avoidance and uncover solutions for both food production and human medicine.
  • The results of private well analysis in northeastern Wisconsin, including source of fecal contamination and risk factors will be presented by Dr. Mark Borchardt, USDA Research Microbiologist who and lead scientist of the study.
  • A round table discussion with the experts will give participants the opportunity to drive the discussion deeper with questions for the day’s presenters.
 
To learn more about the program and to register, visit www.pdpw.org or contact PDPW at 1-800-947-7379 or to follow on social media with #FoodandPolicy2017.
 
The PDPW Food & Policy Summit is an accredited training and offers up to 11.4 continuing education (CE) credits are available to UW-School of Veterinary Medicine (UW-SVM) and up to 9.0 Dairy AdvanCE CE credits.  To learn more or secure credits, visit www.DairyAdvance.org.
 
Professional Dairy Producers (PDPW) is the nation's largest dairy producer-led organization of its kind, focusing on producer professionalism, stakeholder engagement and unified outreach to share ideas, solutions, resources and experiences that help dairy producers succeed."
 
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Nov. 10, 2017

 
FOR IMMEDIATE RELEASE
Contact: Shelly Mayer
800-947-7379
mail@pdpw.org
 
Full Media Package is available (i.e. flyer, press release, photos, etc.)

Review Flyer: Training Flyer
Review Press Release: Training Press Release
Photos/Logos: Training Photos/Logos
 
Join the Conversation at PDPW Food & Policy Summit
Dairy Farmers, Policy Makers and Educators Come Together to Discuss Issues across Food Chain
 
DAIRY NEWS – GMOs, air quality, water quality, animal treatment, antibiotic resistance … these issues and many more are becoming part of the purchasing decision for today’s consumers.  The 2017 PDPW Food & Policy Summit presented by The Professional Dairy Producers® (PDPW) will bring together innovative dairy farm owners, industry CEOs, food system department executives and key decision makers and thought leaders from across the food value chain to learn more about what is influencing today’s consumer and how dairy farmers can join the conversation in a credible, transparent way.  
 
The Food & Policy Summit is a two-day collaborative event, held Dec. 6-7, 2017 at the Sheraton Hotel, Madison, Wis.  The summit is open for one-day or two-day registration, and features a world-class slate of speakers that will provide both a scientific and consumer perspective on key topics.  The summit will run from 1:00 to 7:15 p.m. on Wed., Dec. 6, and from 9:30 a.m. to 3:15 p.m. on Thurs., Dec. 7.
 
“We’re excited to bring together a group of speakers that will not only talk about trends and issues, but also dig deep into the science and research,” said Shelly Mayer, Executive Director of PDPW.  “Dairy farmers will leave with a new perspective on how their dairy may be impacted by these challenges and opportunities in the future.”
 
On Wednesday, Dec. 6, speakers will provide perspective on dairy markets and how today’s consumer views agriculture and food production:
  • New faces, policies and possibilities presented by Wisconsin Milk Marketing Board CEO Chad Vincent;
  • A global view of dairy presented by U.S. Dairy Export Council CEO Matt McKnight;
  • Panel discussion of non-ag media professionals, including television and radio personality Katrina Cravy; and former manager of the Associated press, Michelle Johnson;
  • Who’s driving the bus? And where’s it headed? presented by Charlie Arnot, CEO of the Center for Food Integrity; and
  • Evolution or Revolution?  Watch a screening of the new documentary film “Food Evolution” with co-star Dr. Allison Van Eenennaam, and participate in discussion about technology, our farms, and the future of agriculture.
 
On Thursday, Dec. 7, participants will take a deeper dive into the latest science in several key areas:
  • Dairy – where biological and social science meet, presented by Dr. Allison Van Eenennamm, Cooperative Extension Specialist in Animal Genomics and Biotechnology at the University of California-Davis;
  • Tread lightly: What’s ahead for dairy and our carbon footprint? presented by Dr. Frank Mitloehner, Professor and Air Quality Specialist in Cooperative Extension at the University of California-Davis;
  • Superbugs or Superheroes? presented by Dr. Randy Singer, Professor of Epidemiology at the University of Minnesota;
  • Science Report: Well water in Kewaunee County presented by Dr. Mark Borchardt, USDA Research Microbiologist who is the lead scientist studying private wells in northeastern Wisconsin; and
  • A round table discussion with the experts will give participants the opportunity to drive the discussion deeper with questions for the day’s presenters.
 
To learn more about the program and to register, visit www.pdpw.org or contact PDPW at 1-800-947-7379 or to follow on social media with #FoodandPolicy2017.
 
The PDPW Food & Policy Summit is an accredited training and offers up to 11.4 continuing education (CE) credits are available to UW-School of Veterinary Medicine (UW-SVM) and up to 9.0 Dairy AdvanCE CE credits.  To learn more or secure credits, visit www.DairyAdvance.org.
 
Professional Dairy Producers (PDPW) is the nation's largest dairy producer-led organization of its kind, focusing on producer professionalism, stakeholder engagement and unified outreach to share ideas, solutions, resources and experiences that help dairy producers succeed."
 
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October 30, 2017

 
FOR IMMEDIATE RELEASE
Contact: Shelly Mayer
800-947-7379
mail@pdpw.org
 
Full Media Package is available (i.e. flyer, press release, photos, etc.)

Review Flyer: Training Flyer
Review Press Release: Training Press Release
Photos/Logos: Training Photos/Logos
 
2017 PDPW Food & Policy Summit Set for December 6-7
PDPW to Host Two-Day Event to Discuss Leading Issues in Dairy Industry, Agriculture
 
DAIRY NEWS – Consumers are subjected to fear-based marketing claims nearly everywhere – on grocery store shelves, product labels, advertising, social media and more. The 2017 PDPW Food & Policy Summit, presented by Professional Dairy Producers® (PDPW), will examine some of the fear-based claims and discuss how they could impact how dairy farmers operate now and in the future. 
 
The PDPW Food & Policy Summit is a two-day collaborative event held Dec. 6-7, 2017 at the Sheraton Hotel in Madison, Wis.  The summit is open for one-day or two-day registration, and will bring together innovative dairy farm owners, industry CEOs, food system executives and key decision makers and thought leaders from across the food value chain.
 
An impressive line-up of speakers will address challenging issues facing the dairy industry and agriculture.  Presenters will include:  Chad Vincent, Wisconsin Milk Marketing Board; Matt McKnight, U.S. Dairy Export Council; Katrina Cravy, journalist and trainer; Linda Wenck, MorganMyers; Charlie Arnott, Center for Food Integrity; Dr. Allison Van Eenennaam, University of California-Davis; Dr. Frank Mitloehner, University of California-Davis; Dr. Randy Singer, University of Minnesota; and Dr. Mark Borchardt, USDA, and Michelle Johnson, of UW-Milwaukee.
 
“As a dairy farmer, I need to make decisions based not only on what is best for my business or my cows, but I also need to understand how those decisions can impact or be perceived by consumers,” said Mitch Breunig, PDPW Board Vice President and dairy farmer in Sauk City, Wis.  “The PDPW Food & Policy Summit brings together a variety of ag producers, media, consumer, industry and regulatory policy viewpoints to discuss some of the most important issues in dairy farming and food production today.”
 
To learn more about the program and to register, visit www.pdpw.org or contact PDPW at 1-800-947-7379.
 
The PDPW Food & Policy Summit is an accredited training and offers up to 9.0 Dairy AdvanCE continuing education units (CEUs). To learn more or secure credits, visit www.DairyAdvance.org.  Up to 11.4 CEUs are available to UW-School of Veterinary Medicine (UW-SVM),
 
Professional Dairy Producers (PDPW) is the nation's largest dairy producer-led organization of its kind, focusing on producer professionalism, stakeholder engagement and unified outreach to share ideas, solutions, resources and experiences that help dairy producers succeed."
 
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